The Psychology of Jury Persuasion.
Leverage Bias & Behavior Science Expertise
Never underestimate the power of psychology in shaping perception and mastering persuasion to unequivocally win justice for your clients.
Learn how jurors will think, process information, react, and make decisions. Whether evaluating your opening and closing statements, scrutinizing day and life videos, analyzing credibility, or preparing witness and expert testimonies, you are supported at every stage of the trial process, where decisions and outcomes ultimately rest in the hands of people.
Trial Preparation Consulting Services
WITNESS PREPARATION
Dr. Brandreth brings deep expertise in emotional intelligence, neuroscience, and bias to help your witnesses become confident, credible, and authentic on the stand. By guiding them through both verbal and nonverbal communication, she ensures they respond effectively during direct examination, navigate cross-examination with composure, and share their story so it resonates with the jury.
IMPACT NARRATIVE
Transform facts into a compelling human story. Develop powerful, credible stories that illustrate the client’s life before the incident and the disruption that followed. This narrative anchors your case strategy, aligning emotional, functional, and psychological impact with the evidence. It prepares clients and witnesses to communicate their truth with clarity, consistency, and authenticity.
HR EXPERT WITNESS
Dr. Brandreth provides objective analysis and expert testimony in employment-related cases involving workplace investigations, harassment, discrimination, retaliation, wrongful termination, and leadership and organizational negligence. With over 20 years of HR and leadership experience, she evaluates whether employer policies, practices, and decisions align with professional HR standards and duty of care.
PRE-TRIAL FOCUS GROUPS
Dr. Brandreth oversees all facets of your focus group, encompassing recruitment, compensation, location, digital recording, questionnaire, and moderation. Thereafter, she conducts a thorough analysis of perceptions and feedback crucial to your case, providing essential insights for the juror selection process.
Dr. Tiffany Brandreth, The Bias Expert
With over 20 years of experience at the intersection of bias, power, and injustice, Dr. Tiffany Brandreth is a nationally recognized expert in organizational transformation. As a researcher, advisor, and award-winning practitioner, she specializes in diagnosing and dismantling bias, inequity, and systemic oppression across individual, interpersonal, and institutional levels. Her portfolio spans Global 10 and Fortune 500 companies, government, nonprofit, private, family-owned, and small businesses—both nationally and internationally.
As a doctorate-level organizational psychologist and social scientist, she brings deep expertise in understanding and transforming human thought patterns, motivations, behaviors, and decision-making processes.
Dr. Brandreth’s background is uniquely positioned at the intersection of leadership and legal strategy. Her work bridges the boardroom and the courtroom—two arenas where power, perception, and decision-making shape outcomes with lasting impact. In the boardroom, she equips executive leaders to recognize and correct systemic behaviors that undermine equity, culture, and performance. In the courtroom, she supports trial attorneys by translating psychological insight into compelling case strategy, narrative development, and witness preparation—bringing coherence and human truth to the pursuit of justice.
Like a grand chess master, she helps legal teams analyze, forecast, and respond to the complexities, challenges, and conflicting factors inherent in each case—offering unmatched advisement in strategic precision.
For trial attorneys aiming to wield the force of psychology, perception, and persuasion, Dr. Brandreth’s expertise brings precise intentionality to every element of narrative development and case strategy, ensuring it supports the justice your client deserves and the verdict your case demands.
25+ Years Experience
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20 years expertise in diagnosing, assessing, and neutralizing bias, microaggressions, marginalization, inequity, oppression, ingroup/outgroup dynamics, and discrimination across HR people processes, management behaviors, team dynamics, and company culture across 25+ different industries in every business sector nationally and globally.
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Exceptional specialization in cognitive, social and behavior psychology, conducting qualitative research, designing and administering quantitative surveys, providing coaching to over 450 diverse individuals in emotional intelligence, inclusion, and all topics under the umbrella of leadership to shape complex decision outcomes.
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Doctorate educated practitioner with interpretative mastery of understanding, developing, and transforming human thoughts, motivations, behaviors, and processes that precondition, unlearn, and relearn the behaviors, actions, and decisions of people individually and within a group when they hold power, privilege and responsibility.
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A data-driven strategist with exceptional analytical prowess, adept at extracting meaningful insights to inform strategic direction that drive impactful outcomes, designed and moderated over 500 focus groups acquiring attitudes, beliefs, and biases. Leveraging these data insights, offers unmatched strategy excellence.
Past Legal Engagements
THE FOUR INFLUENCERS TO A JURORS VERDICT
Jurors do not decide cases based on facts alone. Every trial is filtered through layers of perception, interpretation, and unconscious evaluation happening in real time.
Through decades of work in cognitive and behavioral psychology, I developed a framework that identifies four primary influencers shaping how jurors form judgments:
Attorney Presence and Personality
Witness Credibility and Human Perception
Evidence Positioning and Narrative Framing
Deliberation Dynamics Inside the Jury Room
Within each of these areas, jurors are continuously processing subtle behaviors, micro-cues, and nonverbal signals—often without conscious awareness. Tone shifts, hesitation, confidence calibration, timing, relational alignment, and behavioral consistency are all being monitored, interpreted, and integrated into how credibility, trust, and plausibility are formed.
These micro-signals are frequently underestimated or overlooked, yet they play a decisive role in whether jurors connect, believe, and advocate during deliberations.
This cognitive and behavioral psychological framework identifies the space where I partner with attorneys—working inside the critical moments of trial preparation to refine positioning, strengthen credibility, and anticipate how decisions will actually form.
Winning Justice: Shaping Perception, Mastering Persuasion.
The formula for success in verdict outcomes demands a high degree of analysis and strategic acumen in the realms of perception, persuasion, and bias. Navigating the implicit landscape of social science, adeptly steering and positioning both individuals and factual narratives, requires an expert capable of delving into the diverse minds of jurors from any background and for any case.
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