Never underestimate the power of psychology in shaping perception and mastering persuasion to unequivocally win justice for your clients.
Trial attorneys are provided the edge they need to secure victory. Learn how jurors will think, process information, react, and make decisions. Whether evaluating your opening and closing statements, scrutinizing day and life videos, analyzing credibility, or coaching witness and expert testimonies, you are supported at every stage of the trial process, where decisions and outcomes ultimately rest in the hands of people.
Trial Preparation Consulting Services
PRE-TRIAL FOCUS GROUPS
Dr. Brandreth oversees all facets of your focus group, encompassing recruitment, compensation, location, digital recording, questionnaire, and moderation. Thereafter, she conducts a thorough analysis of perceptions and feedback crucial to your case, providing essential insights for the juror selection process.
STRATEGY CONSULT
Expertise in social psychology, cognitive perception, and unconscious bias is applied with deliberate precision to assess how your case strategy—including the theory of liability, proposed damages, and key witness narratives—will resonate with a jury. Potential issues in cross-examination, conflicting testimony, and credibility gaps are addressed to prevent erosion of juror trust. Every decision-making variable is meticulously evaluated to frame, reframe, and refine your case presentation.
WITNESS PREPARATION
Dr. Brandreth brings deep expertise in emotional intelligence, neuroscience, and bias to help your witnesses become confident, credible, and authentic on the stand. By guiding them through both verbal and nonverbal communication, she ensures they respond effectively during direct examination, navigate cross-examination with composure and share their story so it resonates with the jury.
IMPACT NARRATIVE
Transform facts into a compelling human story. Develop powerful, credible stories that illustrate the client’s life before the incident and the disruption that followed. This narrative anchors your case strategy, aligning emotional, functional, and psychological impact with the evidence. It prepares clients and witnesses to communicate their truth with clarity, consistency, and authenticity.
THE FOUR INFLUENCERS TO A JURORS VERDICT
I have developed the following cognitive and behavioral psychological framework as a guide for attorneys in trial preparation. Each component within this structure is crucial in shaping a juror’s perception, evaluation, and overall experience, ultimately impacting the verdict outcome.
An often overlooked aspect by jury consultants is understanding how individuals navigate group deliberation, assuming passive, active, or dominant roles based on group dynamics, especially in scenarios involving differing opinions, heightened emotions, and high-stakes situations.
Every subtle detail is crafted around the art of perception and persuasion in the pursuit of justice for your client. Addressing all four areas adequately is essential to influencing the final verdict.
25+ Years Experience
BIAS EXPERTISE
20 years expertise in diagnosing, assessing, and neutralizing bias, microaggressions, marginalization, inequity, oppression, ingroup/outgroup dynamics, and discrimination across HR people processes, management behaviors, team dynamics, and company culture across 25+ different industries in every business sector nationally and globally.
SOCIAL PSYCHOLOGY
Exceptional specialization in cognitive, social and behavior psychology, conducting qualitative research, designing and administering quantitative surveys, providing coaching to over 450 diverse individuals in emotional intelligence, inclusion, and all topics under the umbrella of leadership to shape complex decision outcomes.
ORGANIZATIONAL PSYCHOLOGIST
Doctorate educated practitioner with interpretative mastery of understanding, developing, and transforming human thoughts, motivations, behaviors, and processes that precondition, unlearn, and relearn the behaviors, actions, and decisions of people individually and within a group when they hold power, privilege and responsibility.
DATA BASED STRATEGIST
A data-driven strategist with exceptional analytical prowess, adept at extracting meaningful insights to inform strategic direction that drive impactful outcomes, designed and moderated over 500 focus groups acquiring attitudes, beliefs, and biases. Leveraging these data insights, offers unmatched strategy excellence.
Prepare like you've never won, perform like you've never lost.
Contact To Learn More
Dr. Tiffany Brandreth, The Bias Expert
With over 20 years of experience at the intersection of bias, power, and injustice, Dr. Tiffany Brandreth is a nationally recognized expert in organizational transformation. As a researcher, advisor, and award-winning practitioner, she specializes in diagnosing and dismantling bias, inequity, and systemic oppression across individual, interpersonal, and institutional levels. Her portfolio spans Global 10 and Fortune 500 companies, government, nonprofit, private, family-owned, and small businesses—both nationally and internationally.
As a doctorate-level organizational psychologist and social scientist, she brings deep expertise in understanding and transforming human thought patterns, motivations, behaviors, and decision-making processes.
Dr. Brandreth’s background is uniquely positioned at the intersection of leadership and legal strategy. Her work bridges the boardroom and the courtroom—two arenas where power, perception, and decision-making shape outcomes with lasting impact. In the boardroom, she equips executive leaders to recognize and correct systemic behaviors that undermine equity, culture, and performance. In the courtroom, she supports trial attorneys by translating psychological insight into compelling case strategy, narrative development, and witness preparation—bringing coherence and human truth to the pursuit of justice.
Like a grand chess master, she helps legal teams analyze, forecast, and respond to the complexities, challenges, and conflicting factors inherent in each case—offering unmatched advisement in strategic precision.
For trial attorneys aiming to wield the force of psychology, perception, and persuasion, Dr. Brandreth’s expertise brings precise intentionality to every element of narrative development and case strategy, ensuring it supports the justice your client deserves and the verdict your case demands.
Past Legal Engagements
“Winning Justice: Shaping Perception, Mastering Persuasion.”
The formula for success in verdict outcomes demands a high degree of analysis and strategic acumen in the realms of perception, persuasion, and bias. Navigating the implicit landscape of social science, adeptly steering and positioning both individuals and factual narratives, requires an expert capable of delving into the diverse minds of jurors from any background and for any case.
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