The Psychology of Jury Persuasion

Leverage Bias & Behavior Science Expertise

Never underestimate the power of psychology in shaping perception and mastering persuasion to unequivocally win justice for your clients.

Trial attorneys are provided the edge they need to secure victory. Learn how jurors will think, process information, react, and make decisions. Whether evaluating your opening and closing statements, scrutinizing day and life videos, analyzing credibility, or coaching witness and expert testimonies, you are supported at every stage of the trial process, where decisions and outcomes ultimately rest in the hands of people.

Jury Consulting Services


Dr. Brandreth oversees all facets of your focus group, encompassing recruitment, compensation, location, digital recording, questionnaire, and moderation. Thereafter, she conducts a thorough analysis of perceptions and feedback crucial to your case, providing essential insights for the juror selection process.


Expertise in social psychology, cognitive perception, and unconscious bias is applied with deliberate precision. The variables influencing decisions are meticulously constructed to help frame, reframe, and refine your story and delivery. This process is crucial in bridging the gap between chance and conclusive decision outcomes.


Dr. Brandreth’s expertise in emotional intelligence, neuroscience, and coaching is instrumental in preparing your witnesses for the stand. Through refining their narrative, story, and verbal and nonverbal communication, they deliver a testimony that is not only credible and trustworthy, but also empowers individuals to present themselves authentically and convincingly.


Utilizing forensic analysis in bias and behavior, attorneys receive tailored questions and effective questioning techniques designed to uncover potential jurors’ attitudes and beliefs. During the voir dire process, subtle cues are observed, and personality profiles are created to predict the extent to which an individual will dominate or acquiesce during deliberation—critical factors in selecting an impartial jury.


I have developed the following cognitive and behavioral psychological framework as a guide for attorneys in trial preparation. Each component within this structure is crucial in shaping a juror’s perception, evaluation, and overall experience, ultimately impacting the verdict outcome.

An often overlooked aspect by jury consultants is understanding how individuals navigate group deliberation, assuming passive, active, or dominant roles based on group dynamics, especially in scenarios involving differing opinions, heightened emotions, and high-stakes situations.

Every subtle detail is crafted around the art of perception and persuasion in the pursuit of justice for your client. Addressing all four areas adequately is essential to influencing the final verdict.

25+ Years Experience


20 years expertise in diagnosing, assessing, and neutralizing bias, microaggressions, marginalization, inequity, oppression, ingroup/outgroup dynamics, and discrimination across HR people processes, management behaviors, team dynamics, and company culture across 25+ different industries in every business sector nationally and globally.


Exceptional specialization in cognitive, social and behavior psychology, conducting qualitative research, designing and administering quantitative surveys, providing coaching to over 450 diverse individuals in emotional intelligence, inclusion, and all topics under the umbrella of leadership to shape complex decision outcomes.


Doctorate educated practitioner with interpretative mastery of understanding, developing, and transforming human thoughts, motivations, behaviors, and processes that precondition, unlearn, and relearn the behaviors, actions, and decisions of people individually and within a group when they hold power, privilege and responsibility.


A data-driven strategist with exceptional analytical prowess, adept at extracting meaningful insights to inform strategic direction that drive impactful outcomes, designed and moderated over 500 focus groups acquiring attitudes, beliefs, and biases. Leveraging these data insights, offers unmatched strategy excellence.

Prepare like you've never won, perform like you've never lost.

Contact To Learn More

Dr. Tiffany Brandreth, The Bias Expert

With over two decades in the Diversity, Equity, and Inclusion (DEI) industry as an award-winning practitioner, researcher, advisor, and coach in cognitive, social, and behavioral psychology, Dr. Tiffany Brandreth specializes in diagnosing, educating, and dismantling bias, inequity, oppression, and discrimination across the individual, interpersonal, and institutional levels. Her experience spans every business sector, both nationally and globally that includes Global 10, Fortune 500, private, nonprofit, government, family-owned, and small businesses.

As a doctorate-educated organizational psychologist and social scientist  practitioner, she possesses a mastery in identifying, shaping, and transforming human thoughts, motivations, behaviors, and decision-making processes.

Dr. Brandreth’s background is extremely unique and exceptionally comprehensive. It spans the facilitation of over 500 focus groups, coaching 500+ leaders, training 15,000+ executives, and collaborating with over 100 companies and a result, she bring attorneys unmatched service. Like a grand chess master, Dr. Brandreth excels in helping you analyze, forecast, and respond to the complexities and variables inherent in your cases, offering unparalleled advisement in strategic excellence.

For trial attorneys aiming to wield the force of psychology, perception, and persuasion, Dr. Brandreth’s service and expertise is catalyst that propels your case to unprecedented success.

Past Legal Engagements

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“Winning Justice: Shaping Perception, Mastering Persuasion.”

The formula for success in verdict outcomes demands a high degree of analysis and strategic acumen in the realms of perception, persuasion, and bias. Navigating the implicit landscape of social science, adeptly steering and positioning both individuals and factual narratives, requires an expert capable of delving into the diverse minds of jurors from any background and for any case.

Contact Dr. Brandreth