The Psychology of Jury Persuasion.
Leverage Bias & Behavior Science Expertise
Never underestimate the power of psychology in shaping perception and mastering persuasion to unequivocally win justice for your clients.
Learn how jurors will think, process information, react, and make decisions. Whether evaluating your opening and closing statements, scrutinizing day and life videos, analyzing credibility, or preparing witness and expert testimonies, you are supported at every stage of the trial process, where decisions and outcomes ultimately rest in the hands of people.
Trial Preparation Consulting Services
WITNESS PREPARATION
Dr. Brandreth brings deep expertise in psychology, neuroscience, perception, and narrative structure. She works with clients to access and articulate their story across five critical stages — life before the event, the event itself, the immediate aftermath, the prolonged impact, and the future that has been altered. Her work focuses on how memory is encoded and retrieved under stress, how emotion influences recall, and how trauma or disruption can fragment narrative sequence. She helps clients access their truth story in their voice and their words. By strengthening emotional regulation, reducing cognitive overload, and aligning verbal and nonverbal communication, she prepares witnesses to remain grounded under cross-examination while conveying impact in a way that jurors can process, understand, and trust.
HR EXPERT WITNESS
Dr. Tiffany Brandreth serves as an HR Expert Witness in federal and state employment litigation involving allegations of discrimination, retaliation, wrongful termination, harassment, failure to accommodate, compensation disputes, and systemic failures in HR governance and organizational accountability. Her work centers on disciplined, evidence-based analysis of whether the Human Resources Standard of Care was upheld across leadership decision-making, HR responsibilities, and governance oversight structures. Grounded in organizational psychology, accepted HR methodologies, and governance principles, her expert findings are structured to withstand scrutiny in deposition and trial, providing clear, independent assessment of whether professional standards were met under the circumstances presented.
INDEPENDENT HR INVESTIGATIONS
Dr. Tiffany Brandreth conducts independent HR investigations involving allegations of discrimination, retaliation, harassment, misconduct, performance disputes, and governance breakdowns. Her investigations are structured from the outset to meet the Human Resources Standard of Care and are grounded in methodological rigor, structural neutrality, and bias-aware, culturally competent analysis — proficiencies that are often underdeveloped in internal and 3rd party investigations. Dr. Brandreth’s investigative approach is designed to prevent and locate exposure by creating a defensible, well-reasoned record and a set of actions that reduces liability risk and strengthens organizational accountability before matters escalate into settlement or verdict exposure.
PRE-TRIAL FOCUS GROUPS
We We design and facilitate pre-trial focus groups to evaluate liability themes, damages narratives, witness credibility, evidentiary sequencing, and case valuation dynamics through the lens of juror psychology. Our process segments key components of the case including liability exposure, comparative responsibility, harm narratives, corporate conduct, and credibility assessments to identify decision drivers, persuasion gaps, cognitive friction points, and vulnerabilities. Through structured qualitative and quantitative feedback, we analyze how jurors interpret responsibility, assess fairness, weigh damages, and respond to competing themes, while examining bias triggers and perceptions that influence verdict outcomes. The result is refined strategic insight that strengthens case positioning before the courtroom tests it.
Dr. Tiffany Brandreth, The Bias Expert
With over 20 years of experience at the intersection of bias, power, and injustice, Dr. Tiffany Brandreth is a nationally recognized expert in organizational transformation. As a researcher, advisor, and award-winning practitioner, she specializes in diagnosing and dismantling bias, inequity, and systemic oppression across individual, interpersonal, and institutional levels. Her portfolio spans Global 10 and Fortune 500 companies, government, nonprofit, private, family-owned, and small businesses—both nationally and internationally.
As a doctorate-level organizational psychologist and social scientist, she brings deep expertise in understanding and transforming human thought patterns, motivations, behaviors, and decision-making processes.
Dr. Brandreth’s background is uniquely positioned at the intersection of leadership and legal strategy. Her work bridges the boardroom and the courtroom—two arenas where power, perception, and decision-making shape outcomes with lasting impact. In the boardroom, she equips executive leaders to recognize and correct systemic behaviors that undermine equity, culture, and performance. In the courtroom, she supports trial attorneys by translating psychological insight into compelling case strategy, narrative development, and witness preparation—bringing coherence and human truth to the pursuit of justice.
Like a grand chess master, she helps legal teams analyze, forecast, and respond to the complexities, challenges, and conflicting factors inherent in each case—offering unmatched advisement in strategic precision.
For trial attorneys aiming to wield the force of psychology, perception, and persuasion, Dr. Brandreth’s expertise brings precise intentionality to every element of narrative development and case strategy, ensuring it supports the justice your client deserves and the verdict your case demands.
25+ Years Experience
-
20 years expertise in diagnosing, assessing, and neutralizing bias, microaggressions, marginalization, inequity, oppression, ingroup/outgroup dynamics, and discrimination across HR people processes, management behaviors, team dynamics, and company culture across 25+ different industries in every business sector nationally and globally.
-
Exceptional specialization in cognitive, social and behavior psychology, conducting qualitative research, designing and administering quantitative surveys, providing coaching to over 450 diverse individuals in emotional intelligence, inclusion, and all topics under the umbrella of leadership to shape complex decision outcomes.
-
Doctorate educated practitioner with interpretative mastery of understanding, developing, and transforming human thoughts, motivations, behaviors, and processes that precondition, unlearn, and relearn the behaviors, actions, and decisions of people individually and within a group when they hold power, privilege and responsibility.
-
A data-driven strategist with exceptional analytical prowess, adept at extracting meaningful insights to inform strategic direction that drive impactful outcomes, designed and moderated over 500 focus groups acquiring attitudes, beliefs, and biases. Leveraging these data insights, offers unmatched strategy excellence.
Past Legal Engagements
THE FOUR INFLUENCERS TO A JURORS VERDICT
Jurors do not decide cases based on facts alone. Every trial is filtered through layers of perception, interpretation, and unconscious evaluation happening in real time.
Through decades of work in cognitive and behavioral psychology, I developed a framework that identifies four primary influencers shaping how jurors form judgments:
Attorney Presentation, Presence, and Delivery
Witness Credibility and Human Perception
Evidence Positioning and Narrative Framing
Deliberation Dynamics Inside the Jury Room
Within each of these areas, jurors are continuously processing subtle behaviors, micro-cues, and nonverbal signals, often without conscious awareness. Tone shifts, hesitation, confidence calibration, timing, relational alignment, and behavioral consistency are all being monitored, interpreted, and integrated into how credibility, trust, and plausibility are formed.
These micro-signals are frequently underestimated or overlooked, yet they play a decisive role in whether jurors connect, believe, and advocate during deliberations.
This cognitive and behavioral psychological framework identifies the space where I partner with attorneys, working inside the critical moments of trial preparation to refine positioning, strengthen credibility, and anticipate how decisions will actually form.
Winning Justice: Shaping Perception, Mastering Persuasion.
The formula for success in verdict outcomes demands a high degree of analysis and strategic acumen in the realms of perception, persuasion, and bias. Navigating the implicit landscape of social science, adeptly steering and positioning both individuals and factual narratives, requires an expert capable of delving into the diverse minds of jurors from any background and for any case.
Interested in working together? Fill out some info, and we will be in touch shortly! We can't wait to hear from you!